With the advent of new platforms that allow for brand recognition with thoughtful and engaging communities, it’s easy for us to brush off email into a bucket left for dead. However, that’s far from reality. Email is more alive than ever and it’s vital for the growth and profitability of your business and website.
Whether you already have an email list or are just getting started, an email list is proven to be one of the most effective solutions to reaching people, selling to customers, and building a brand.
Imagine this scenario. Jill, an enthusiastic cat owner is looking for a solution to her trashed couch from effortless scratching by her cat. Jill is searching online for solutions and finds your blog article on “Effective Nail Solutions for Cats”, she finds it helpful and wants to learn more about your products.
You’ve just gained a potential customer who is engaged and fully interested in your market, topic, and presumably your product. Email lists allow you to own your brand by gaining real people who are interested in your topic of interest, and who are fully engaged.
Not only do you know that people are fully interested and engaged since they’ve taken the time and effort into inputting their details, but email is a personal channel for both them and you. Emails can be delivered directly to a single person, or more than one person at a time. With this personal level, email is more than targeted promotion.
Social media branding, marketing, and outreach get a lot of hype. Social media is a powerful way to reach people where they already spend their time. However, when compared to email, social media is own by another brand, on a business level, Facebook owns your brand on their platform, just the same with all the other social media platforms.
In essence, there’s a place for social media in building a business, and there’s also a place for email. Each channel has their own benefits of reach and control.
Are you ready to jump into the powerful channel and branding tools of email? Here’s what you need to know to get started and emailing those valuable connections.
For more tips on building and growing your brand with thoughtful and engaging WordPress content, read my post on the best audience growth tips.
Stuck trying to figure out how to get started with managing your WordPress website? Do you feel that you just can't figure out which theme to use or plugin to install? Guess what? There's a quiz that can help you determine where you stand as a WordPress website business owner.
This quiz has four short questions that will help identify if you can do it yourself with a little help. Or need coaching help with managing your website. Maybe you just need someone to do it for you. Take this quiz to figure out.