Content makes up a large part of whether or not your social media presence will be successful. Good content can gain more readers and more shares. While on the other hand, poorly written content can deter readers away and stop you from getting more followers.
Some tips to producing quality content include writing about things that you care about, writing about things that your followers care about, always checking for errors, keeping the writing fun and relatable, and incorporating white space so you don’t overwhelm your reader with too much text.
With today’s social media platforms, there’s so much more you can be doing besides posting text. Incorporating visuals like photos, videos, gifs, and livestreams into your social media presence can help define your brand, engage your followers, and show off your personality.
The best way to incorporate visuals into your social media strategy is to combine them with your existing text. For example, if you’re going to post a blog post try to find images that relate to it, link to a relevant Youtube video, or do both!
Users, just like customers, like to be noticed. When a user comments something on one of your posts, make it a priority to respond quickly and thoroughly. If you’re going to start responding and engaging with users, make sure you give everybody fair treatment and respond to all users.
Users may also be asking you questions via social media or voicing their concern about your business. Take this opportunity to address those concerns and questions in a professional and polite tone. Engaging with your users lets them know that you care about their opinions and what they have to say about your brand.
In today’s fast-paced world, more than 80% of social media users are now accessing their accounts via a mobile device. This means that you need to make sure your social media presence is optimized for these mobile devices. This includes any links back to your website, blog, and content you post. If something you post does not open correctly on a user’s smartphone or tablet, that piece is not going to get read and you’re going to lose valuable visibility.
You should also be thinking about SEO optimizing your social media presence. This means incorporating keywords into your posts and content to make it easier for users to find you when they search.
Now that you know how to modernize your social media presence, it’s time to work on other parts of your business to increase your visibility. Read our blog post, “4 Ways to Boost Your WordPress Engagement,” to learn how.
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