When it comes to your website design, creating an effective one has a lot to do with understanding what’s going on in your customer’s brain. With the help of a few tips to help trick the brain, you can turn your website into a lead generating machine.
In 2012, a field in website design called neurodesign became a phenomenon. Neurodesign tries to figure out how people’s brains work and respond when it comes to different aspects of design. One thing that neurodesign experts have found out is that brains love order.
If your website is a chaotic mess, or just not very organized you could be losing out on a lot of potential customers. The most effective websites are the ones that play into people’s desire for things to be orderly and organize content under tabs and categories.
Color is one of the most powerful tools when it comes to design because of its ability to evoke strong emotions from visitors. You should always take color into consideration when designing your website, and figure out what kind of emotional response you’re looking for in a customer.
Here are some ways popular color choices can affect your visitor’s emotions:
Surprisingly, something as small and unnoticeable as the font your choose for your website design can have a great affect on how your visitors view your business.
If you use a Serif font like Times New Roman, your business is more likely to be viewed as conservative, traditional and professional. While if you want to convey a message of youth and modernity, a Sans Serif font would be the way to go.
As humans, we are very visual creatures. This is why it’s so important that you include visual images and pictures on your website in order to capture and maintain the interest of your viewers.
Different images can also evoke different feelings about your business. Think about the personality of your business and what message you want to convey, and then choose images that align with your mission.
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